Wikipedia is the world’s largest and most referenced research tool. It has more traffic than Twitter and LinkedIn. Wikipedia links show up on the first page of Google search results as much as 97% of the time. Your online strategy is incomplete without Wikipedia. Prior to identifying a Wikipedia visibility agency, you have probably attempted to manage your Wikipedia visibility personally or with a PR agency, and discovered that Wikipedia is a very challenging platform. Wikipedia rules are complex, vague and contradictory; the editorial discussions require a lot of patience; the encyclopedic style of Wikipedia is remarkably different from anything PR, advertising and marketing professionals are accustomed to and the outcome of crowd-writing may be quite unpredictable for novice Wikipedia editors. Wikipedia’s unique anti-commerce / unpaid-labor culture further compounds these challenges.